Italian beauty brand, Wycon Cosmetics has come under fire after they decided to name their gel polish “Thick as a N***a”.
The gaffe comes a week after clothing company H&M took a major hit for their latest advertisement which featured a black child wearing a sweater that read “coolest monkey in the jungle.”
Last week, the European Beauty brand, Wycon Cosmetics launched a collection of semi-permanent nail polishes available in 30 different shades. Each polish has a unique name like Dirty Talk and Lap Girl. Except one of the collection, the darkest which carried a strange name “Thick as A N*gga.”
Furious beauty fans including Italian beauty vlogger Loretta Grace was among the first to react over the brand’s choice of name for the dark polish.
While others flooded the Wycon Instagram and Twitter page with outraged comments.
One wrote: “This is so disgusting.” Another added: “I am appalled and disgusted. Awful!!!!!!”
A third wrote: “WHAT THE ACTUAL F***?? DO YOU UNDERSTAND HOW RACIST THIS IS?”
Following the outrage, the beauty brand removed all of their shade names for their Gel On polishes from their website, and issued an official apology, where they explained the ideas behind the name of the gel.
It read: “We’re sorry that this post has triggered these types of reactions: every colour from our Gel On collection is inspired, with a cheerful attitude and a pinch of naivety, by famous song titles, many of which derive from the landscape of hip hop.
“For example Drop it like it’s hot by Snoop Dogg, Bootilicious by Beyoncé, Candy Shop by 50 Cent, Lollipop, Lady Marmalade etc…
“The reference here is Thick N****s by DBangz. Wycon is the brand for everybody #nobodyexcluded is our motto and we didn’t mean to offend anybody!”